ONE BAD GIVEAWAY AFTER ANOTHER!
UPDATE! A few giveaway administrators were not pleased
about this posting and they let us know it. Nothing
personal but the ones I heard from are the
administrators doing a lousy job. Instead of complaining
to us simply 'clean-up your act' and DO A BETTER JOB...
A MUCH BETTER JOB! Learn how to run successful giveaways
or quit! You are simply cheating both contributors and
members and tarnishing the efforts of successful
If you use JV Giveaways to help build your subscriber
list you really need to read this editorial.
If you are a JV Giveaway administrator that is seeing
sagging results you really need to read this editorial.
If you are a JV Giveaway administrator that has been
running ONE BAD GIVEAWAY AFTER ANOTHER you really need
to read this editorial.
Back in 2006 and 2007 there were only a few giveaways
per month. And most delivered very good results and it
wasn't unusual to have over 50,000 member sign-ups.
Jump ahead to 2012 and with very few exceptions all you
have is 'ONE BAD GIVEAWAY AFTER ANOTHER'!
Who is to blame for this?
Mostly, the bad figures are directly related to new
administrators (not all) that really don't know what they are
And a lot of them don't appear to be very concerned that
they are really screwing up the ability for giveaways to
drive subscribers to your list.
We have been rating giveaways since 2008 and usually are
fairly accurate when we rate the ability of a giveaway
to build your subscriber list. But that has proven to be
more difficult the past few months because of the number
of incompetent amateurs that insist upon running their
That doesn't mean we are against someone attempting to
run a giveaway and we will usually give them a pass for
the first few attempts while they learn what they are
doing right and wrong.
But if you run a few giveaways and can't muster up at
least 300 member sign-ups per giveaway... IT'S TIME TO
A great example of what has been happening lately can be
showcased by the following giveaways administered by the
* Johnny Appleseed Day Giveaway (started March 11th)
only 118 member signups
* National Teachers Day Giveaway (started May 6th) only
18 member signups
* Cinco De Mayo Giveaway (started May 6th) only 20
Overall, pretty pathetic results but it can get worse
because the very same marketer is now promoting 2
* The Avengers Giveaway scheduled to start May 10th
* Happy Mother's Day Giveaway scheduled to start May
REALLY??? Two new giveaways when all you have to show
for the last 3 is a grand total of 156 member sign-ups!
What criteria are you using to measure the success of
your giveaways? And how do you even begin to justify a
$17 upgrade fee when many extremely successful giveaway
administrators charge $10 - $27?
Are you a giveaway administrator that usually does well
but is seeing results that are lower than expected
You should be concerned about all the lousy giveaways
because they are affecting you in a negative way. It's
not that they are taking away sign-ups that you would
usually get. They are simply turning marketers off
One giveaway that started yesterday should be doing
great and the figures are well below average. You don't
need to look much further than the above example for the
reason so perhaps it's about time for you to start being
concerned and begin complaining.
But you can also make some changes with your own
giveaways to help improve your results.
* begin by banning the contributors that sign-up, submit
a gift, and don't promote. They are only trying to
feed-off the subscriber lists of legitimate contributors
without exposing their own. And most of you know who
these contributors are because they consistently use the
* stick to the requirement that a gift must be recent.
When new marketers visit most giveaways they see the
same old products and the attraction of signing up as a
member are soon lost. We have been guilty of that
because we simply see other marketers getting away with
it and it really is about time to end the practice.
* product rights should be consistent. Don't allow a
contribution to be listed as having Master Resale Rights
or Private Label Rights if the normal product usually
comes with graphics and/or sales page and the gift
doesn't include them. The member expects and should get
some quality products but far too often they only
receive a portion and the product is of little or no
real value to them.
Beginning immediately we will no longer be supplying a
list of as many giveaways as possible. We will list only
those that we feel have real potential. If you rely upon
us for the most in-depth list of giveaways we will no
longer post sign-up links relating to marketers that
have a poor track record. We will list the name and date
of the giveaway only with the comment, "DO NOT SIGN-UP"!
As of this weekend we will also begin to list
administrator names under headings of WHOSE HOT, WHOSE
HOT & COLD, and WHOSE COLD!
A partial list is below.
Whose Hot? (almost always delivers exceptional results)
* Stephanie Mulac
* Reed Floren
* Henry Gold
* JT Martin
* Chuck Mullaney
* David Walker
* Paul Teague
* Guido Nussbaum
* Keith Purkiss
* Paul Mihai Pavel
* Rodger Hyatt
* David Railey
Whose Hot and Cold? (usually delivers acceptable results
but occasionally can have a bad outing)
* John Estes
* Robert Mesa
* Kurt Tasche
* Mike Collins
Whose Cold? (almost always delivers unacceptable
* Hans Castiglioni (did not
appreciate our honesty and has blocked access. Yeah,
that will improve your giveaways. You can't hide from
bad stats no matter what you do.)
* Aimee Grace
* Jeffrey Palladino
* Karen Catangay
* Scott Drake
* Jeff Carter (another giveaway
administrator that blocked access apparently so we could
not see their giveaway stats!
This list will be updated frequently. Pay attention and
you'll avoid wasting hundreds of dollars per year on
giveaways that simply can't deliver good results.